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Mrs Astrid Olesen behind the self-service counter

Photo: Ragnvald Strand. No 22, 1954.
Archival reference: PA797_570. 

"It is the public that shall perform ”control”. Critical consumers improve the competition. A shopping trip with conversations about price and assortment. Mrs Astrid Olesen peeps out from behind the self-service counter. She always found what she wanted, she said". Text Kjell Lynau.